Market Overview

Women make up just about half the world’s population. While 80% of household healthcare spending decision is made by women, throughout history, women’s health has taken a backseat to men’s health, especially women’s needs beyond reproduction. The trend is changing. In the last 5 years, the investment in technology solutions for women’s health has finally reached $100 million a year.

In addition to technology VC investment, we have seen heightened interest from major payers in partnering with groups of specialists(not just OB/GYNs) in developing new models of holistic delivery of medicine that focuses on the diagnosis and treatment of diseases and conditions that affect a woman’s physical and emotional well-being.  These health issues can largely be divided into two categories – reproductive health and non-reproductive health, as shown below: 

Reproductive Health

• Menopause
• Pregnancy and childbirth (also known as obstetrics; e.g., infertility)
• Sexual health (e.g., birth control, sexually transmitted infections, gynecology)

Non-Reproductive Health

• Cancer (breast, ovarian, other)
• Cardiovascular health (e.g., heart disease)
• Bone health (osteoporosis)

Women’s health services involve processes used to diagnose and treat conditions.  Procedures used for diagnosis include the following:

• Bone density testing
• Breast/pelvic exams
• Cancer screenings
• Health risk assessments
• Hormonal testing
• Immunizations
• Pap smears/HPV testing
• STI screening

Procedures used to treat women’s health conditions include the following:

• Cesarean section (C-section)
• Endometrial ablation
• Endometrial biopsy
• D&C
• Hysterectomy
• Hysteroscopy
• Mastectomy and breast reconstruction
• Pelvic laparoscopy
• Procedures to treat precancerous changes of the cervix (LEEP, Cone biopsy)
• Procedures to treat urinary incontinence
• Tubal ligation and reversal of tubal sterilization
• Uterine artery embolization

This report examines the market for women’s health services, including market size/growth, market trends, strengths/weaknesses/opportunities/threats, the legislative environment, and top players.

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