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We are publishing some updates from our own client projects and industry studies in response to a lot of interest in our previous blog on medical aesthetics. It should provide anyone considering entering the field with a new perspective on its opportunities, difficulties, and requirements for success in the post-pandemic era. For those who are unfamiliar with the subject, medical aesthetics is characterized as a field that focuses on combining technology and medical procedures to enhance appearance. It is still expanding quickly. According to IMARC Group, the worldwide medical aesthetics industry, which was estimated to be worth USD 9.4 billion in 2020, is expected to increase to USD 15.8 billion by 2026. But challenges persist

With the high burnout and ever-decreasing reimbursement rates, more and more physicians are looking beyond their core clinical roles for their practice growth. Some of them become medical directors for Med Spas in the last few years for a monthly fee of $3,000 – $6,000 depending on the level of involvement. Amongst them, a small proportion even becomes the sole owner or co-owner of the Med Spa itself. Most of those who made the plunge were inspired by the following “claims” from sources like https://www.americanspa.com/. “The average medical spa brings in $1 million per year according to the AmSpa 2019 Medical Spa State of the Industry Report, and top practices can approach $4–$5 million.” “Data estimates that